Pitch deck checklist
What buyers at Nordstrom, Target and retailers like them actually want to see.
The 5 slides to include.
- 01
Hero SKU velocity
3–5 proven styles with sell-through, reorder rate and reviews.
- 02
DTC proof
Repeat purchase rate, AOV and customer profile that matches the retailer’s shopper.
- 03
Margin structure
Wholesale, MSRP and MAP laid out cleanly so the buyer sees their margin at a glance.
- 04
Packaging & giftability
How it looks on the page and in hand; holiday and gifting angles.
- 05
Supply chain reliability
Lead times, ATP inventory and dropship SLA you can actually hold.
The pitch-killers to cut.
Discount or mass channels on a luxury pitch
It quietly tells a premium buyer you’re not premium.
Fifty SKUs on slide two
Lead with the winners; breadth comes after proof.
Vague lead times
“About 6–8 weeks” reads as risk. Give real numbers.
No dropship answer
Marketplace buyers need to know you can ship fast and clean.
Pre-flight check before you hit send.
- Deck is 10–12 slides, max
- Hero SKUs have real numbers attached
- Every SKU has a GS1-verified UPC
- Pricing matches across every channel
- Line sheet and assortment file are ready to attach
- Images meet the retailer’s main-image rule
- Lead times and ATP are confirmed with production
- One clear ask on the last slide
Your next chapter
Let’s talk about where
you want to go.
Tell me about your premium brand, what’s working, and what’s next. We’ll start with a real conversation.
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