More than sales
Retail Growth. Precision Placement. Real Results.
At CBY Consulting, I help premium consumer brands expand into major retail channels with strategy, clarity, and purpose — not guesswork.
Retail can look simple on paper: pitch the buyer, land the shelf, scale the sales. But anyone who’s tried knows there’s nothing simple about getting there — or staying there. That’s where I come in.
A Smarter Path to Shelf
Whether you’re eyeing Target, Costco, Nordstrom, Macy’s, Walmart, or a mix of specialty and mass, I guide brands through the entire journey — from roadmap to reality. My approach balances strategy and execution so your brand doesn’t just get in, it performs.
How I Help
✔️ Strategic Retail Placement
I help you pinpoint the right retailers for your product — and build a plan that actually gets you there. It’s not about being everywhere; it’s about landing where you’ll win.
✔️ Buyer Access & Relationship Management
After 16+ years in retail, my buyer network is built on trust — doors that don’t open for everyone open here because I bring the right brands to the right tables.
✔️ End-to-End Operational Execution
Pitch decks and conversations mean nothing if you can’t get live. I manage backend setup, item onboarding, compliance, EDI connections, and operational support so you don’t hit avoidable roadblocks.
✔️ E-Commerce and In-Store Strategy
Most growth today starts online — but I help brands layer in physical placements as a strategic next phase. I know how to align both for sustainable, profitable scale.
The Platforms I Navigate (not limited to)
Target POL & Marketplace
Walmart Marketplace, Retail Link & Item 360
Mirakl, Rithum (CommerceHub/DSCO), SPS Commerce, EDI systems
Dropship, direct fulfillment, and third-party integration
Warehouse and inventory system alignment to keep every piece connected
Why It Works
Most brands see a 7–20x ROI within the first 12–18 months of working with me — because this isn’t scattershot outreach. It’s focused, efficient, and designed to convert opportunity into real, measurable revenue.
Brands I Work Best With
My sweet spot is premium consumer products with clear brand story, operational readiness, and a founder who knows they’re ready for the next level — but wants to do it the right way, not the hard way.
I’ve supported categories from baby & kids, home, lifestyle, beauty and personal care, to apparel, bedding, toys, and gifting. If it’s a good product with a clear value prop and real staying power — I’ll help you scale it.
Let’s Build Your Next Win
Placement is the starting line, not the finish.
Ready to take the next step?