(Brand and founder names have been altered to protect privacy.)
When Sarah Jensen launched Little Nest™, she didn’t have investors or a big team. Just a vision: create safe, gentle baby care products parents could trust — and a dream of getting her brand on shelves at Target, Walmart, CVS, and Buy Buy Baby.
She started small — making her signature natural baby balm at her kitchen table and selling it DTC online and at local markets. Her first year? Less than $200,000 in sales — proof there was demand, but not enough to scale.
Sarah knew she needed a retail growth strategy — one that would open doors to big-box retail placement and make her brand acquisition-ready.
🚀 The Retail Expansion Strategy
Scaling from direct-to-consumer to mass retail takes more than great products. It demands the right retail consulting partner, strong buyer relationships, and flawless execution.
Here’s how we helped Little Nest™ go from startup to sold:
✅ Retail Targeting: We mapped out the perfect retail fit — starting with major retail chains like Target, Walmart, CVS, Buy Buy Baby, Meijer, and expanding to 9 more national and regional retailers.
✅ Buyer-Ready Pitching: We tightened the margins, built seasonal and year-round plans, created pitch decks, and negotiated terms that made buyers confident to say yes.
✅ Retail Onboarding: From vendor portals to EDI, planograms, and shelf set-up, we made onboarding seamless — removing friction for retail buyers.
✅ Sell-Through Support: Getting on shelf isn’t enough — sell-through is everything. We launched retail media, in-store promotions, and brand awareness campaigns to drive repeat purchase and protect valuable shelf space.
📈 The Retail Growth Results
In just three years, Little Nest™:
✔️ Landed in 14 big-box retail partners
✔️ Grew from under $200K to multi-million-dollar annual revenue
✔️ Built enough retail brand value to attract multiple acquisition offers — and Sarah sold Little Nest™ for a life-changing exit.
💡 Your Retail Success Story Starts Here
Big-box retail isn’t about luck — it’s about the right retail broker, retail readiness, and strategic follow-through.
If you’re an emerging CPG brand ready to land your product in carts at Target, Walmart, CVS, and more — I can help.
👉 Book Your Free Retail Growth Discovery Call
✅ Case Study Takeaway
Mass retail isn’t just shelf space — it’s your runway for real growth, real revenue, and a profitable exit. With the right retail consulting partner, you can stop guessing and start scaling.
Ready to get your product on shelf — and keep it there?
Let’s build your retail roadmap together.